A Website Prep Guide for Teachers Who Do More Than “Just Teach”.
Building or updating your website can feel like one of those endless tasks you never quite have time for. And if your work is layered—classes, workshops, retreats, therapy, or a mix of modalities—it can feel even harder to know where to start.
The truth is, a good website is less about having every pixel perfect and more about clarity. Clarity about what you offer, who you serve, and how all the pieces of your practice connect. That is why I created this simple checklist. It is designed to help you gather what you need and see the bigger picture so your site can reflect your heart and hold all the layers of your work.
1. Images That Feel Like You
Start with photos that reflect your practice as it is, not how you think it “should” look. If you teach community-centered classes, show that. If your work blends movement with conversation, include that nuance in your images.
Tip: You do not need a full professional shoot right away. Even a handful of clear, well-lit photos that capture your energy will make a difference.
2. Service Descriptions
Write short, clear descriptions of each offering—whether it is a weekly class, a workshop, or a retreat. Keep the language true to you and simple enough that someone who is brand new can understand what you do.
Reflection: What connects all these offerings together? This thread is what makes your website feel cohesive.
3. About You
Your bio is not just a list of certifications. It is your story, your values, and the “why” behind your work. Write as if you are speaking to someone who wants to know the heart of what you do, not just the surface details.
Prompt: What do you want people to feel when they work with you? Let that guide your tone.
4. Booking or Contact Info
Make it easy for people to take the next step. Whether you use a booking platform, email, or a contact form, gather the links and details so your website can guide people smoothly into working with you.
5. Testimonials
If you have even one or two quotes from students or clients, include them. Testimonials do not have to be long—they just need to show the impact of your work in someone else’s words.
6. Your Voice
Before you get lost in fonts and color palettes, jot down a few words or phrases that describe how you want your site to feel. Warm. Clear. Inclusive. Grounded. These words become a compass for the design and copy.
Seeing the Bigger Picture
Once you have gathered these pieces, step back and look at them together. What story do they tell? Does it feel like you? Does it honor both the tradition your work holds and the change you are creating?
This simple exercise is less about ticking boxes and more about creating a foundation. A website that reflects all the layers of your work starts here—with clarity, care, and the willingness to see your practice as a whole.
