Is Your Website Feeling Messy From your Multi-Hyphenated Work?
Ever freeze up when someone asks you, “So, what do you do?”
If you’re anything like me (or most yoga teachers I know), your answer probably isn’t just “I teach yoga.”
You might guide meditation, offer Thai bodywork, host retreats, teach philosophy, write, or facilitate social justice workshops alongside your classes. And that’s not even counting the life roles you hold outside of your work.
But when it comes to building your website, all this layered brilliance can start to feel… messy.
Why Does This Feel So Hard?
Most website templates—and honestly, most business advice—assume you do one thing.
They’re built for teachers who:
Only teach group yoga classes
Offer private sessions in a single style
Or run a studio with a set class schedule
And if that’s you, that’s great. But for multi-hyphenate yoga teachers, these templates just don’t fit. You’re not just a teacher. You’re someone who:
Offers different styles (Vinyasa, Yin, Restorative, Trauma-Informed)
Guides meditation or breathwork circles
Provides Thai bodywork or reiki
Facilitates workshops on yoga philosophy, cultural humility, or social justice
Hosts retreats or seasonal immersions
Sells resources, zines, or digital guides
Trying to list all of this on your website can quickly feel cluttered and overwhelming. But cutting it down to just “yoga teacher” feels like erasing parts of who you are.
POINT OF VIEW > “Niching Down”
You’ve probably heard the advice: “Pick a niche and stick with it.”
But what if your niche isn’t about narrowing yourself down to just one thing?
What if your niche is your point of view? The perspective you bring into every class, every bodywork session, every retreat?
Your website isn’t just about clarity for your visitors. It’s about creating a space that feels true to all of you.
HOW Your Website CAN HELP!
Your students don’t come to you just for yoga classes. They come for:
- The way you hold space
- The layered wisdom you bring from all your practices
- Your unique approach to movement, rest, and connection
Your website can be a place for you to reflect expand on what you normally don’t have time for. These days, an hour is not nearly enough for a dharma talk. With a website, you can help your students get familiar with your style of teaching even before they step into class.
