The Coterie

The Coterie is a wellness studio in Charlotte, NC, built on community and inclusivity. They offer classes like Peace, Prana, Power, and Peaceful Prana—each designed to meet people where they are, no matter their experience, body, or budget. Their sliding scale pricing makes yoga accessible, while still supporting their teachers and studio sustainability.

www.thecoterie.studio

Project Goals

When The Coterie reached out, they knew what they wanted their studio to feel like, but weren’t sure how to bring that feeling online. They needed a website that:

  • Felt just as welcoming and grounded as walking into their studio.

  • Clearly explained what each class offered so students knew what to expect.

  • Made their sliding scale pricing easy to understand without feeling awkward or confusing.

  • Was simple enough to update on their own, since tech isn’t their thing.

WHAT WE CREATED

  • A Calm, Inviting Layout

    We designed a clean, spacious website that reflects The Coterie’s vibe—warm, open, and rooted in community. Each page guides visitors naturally, whether they’re checking out classes, reading about pricing, or booking a spot.

  • Clarity Around Classes and Pricing

    The class and pricing pages were structured to feel clear and approachable. Each class has its own section explaining what it is and who it’s for, so students know exactly what to expect. The pricing page breaks down their Community, Sustainer, and Supporter tiers in a simple, kind way that reflects their commitment to equity without making anyone feel singled out.

  • Thoughtful Content Structure

    We organised the site to support all their different offerings. Teacher trainings needed space for more in-depth content and application details, while workshops for continued education required concise, easy-to-read information. By building a thoughtful content structure, everything flows naturally and is easy to navigate.

  • Photography Direction

    To make the visuals feel real and lived-in, I curated imagery that reflects their community—diverse, grounded, and welcoming. These complemented their own photos, building trust and warmth throughout the site.

  • Simple, Stress-Free Updates

    Finally, I set up the backend so their team can update everything easily. Whether adding new classes, changing pricing details, or posting upcoming trainings, they can keep the website current without stress or tech overwhelm.

Website

Working with The Coterie reminded me that design isn’t just about how things look—it’s about how people feel when they land on your site. Their new website:

  • Welcomes people in with warmth and clarity.

  • Makes it easy for students to find what they need and book with confidence.

  • Supports their team to keep things updated without tech headaches.

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